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DESCRIPTION

The immersive space was developed inside the gallery of the Arad Museum of Art and is dedicated to one of Theodor Aman’s paintings – “Oxcart in the Landscape” (1878). Theodor Aman (1831 - 1891) was the first Romanian representative of modern art and one of the biggest contributors to modernizing Romanian art. The Arad installation reveals layers of Theodor Aman's painting or reinterprets it with the audience's help by interacting with the digital content. The installation is composed of two projection surfaces that viewers can interact with - one on the wall, and the other on the floor. This ensures an immersive experience that contemporarily deepens and enriches the audience's perception. A network of connections from Aman’s paints grows to form a dense swirling point cloud that flows onto the room’s floor into an interactive river of colours. Creative & Art Direction: Ovidiu Eftimie/ HyperFlow Studio Mihaela Kavdanska/ KOTKI visuals Concept & Interaction Design: Ovidiu Eftimie/ HyperFlow Studio Mihaela Kavdanska/ KOTKI visuals Florian Weinrich Motion graphics & 3D animation: Ovidiu Eftimie/ HyperFlow Studio Generative Animation: Florian Weinrich Interactive coding & development: Florian Weinrich Technical configuration: Ovidiu Eftimie Florian Weinrich Technical implementation: Ovidiu Eftimie Florian Weinrich Rudy Veres

// Year

2024

// Category

Video Mapping

// Industry

Automotive

// Timeline

7 Weeks

True Parallax Image

CHALLENGE

True Parallax Image
True Parallax Image

SOLUTION

True Parallax Image

RESULT